We help founders scale companies with clarity, structure, and execution.

Our work is focused on improving business performance across profitability, operations, and leadership.

About us

Who we are

We combine founder-led experience with a curated network of high-performing specialists, bringing both strategic clarity and execution capability.

Each engagement is led directly by Sabrina Schwaighofer, ensuring consistency, quality, and accountability.

  • Founder-operator experience (not theoretical)
  • Built and scaled a multi-market business through acquisition
  • Deep expertise in offshore and distributed team models
  • Strong commercial and financial foundation (CPA, MBAm Brand Manager)
  • Focus on execution - not just strategy

Track record

  • Built and scaled MadeComfy across Australia and New Zealand (~1,000 properties)
  • Led the company through acquisition
  • Built offshore teams enabling cost-efficient scale
  • Improved profitability and operational performance

How we work

Sabrina Schwaighofer leads each engagement personally, bringing structure, clarity, and accountability while integrating a curated network of specialised experts as part of a structured delivery model.

This allows us to combine strategic direction with deep execution capability across critical areas:

  • AI and business model redesign
  • Finance, pricing, and operational performance
  • Leadership development and high-performance teams
  • Public speaking and executive presence
  • Management capability and organisational development
  • People & Culture and team design

Model

Each engagement is tailored
Sabrina assesses the problem, defines the structure, and either:

  • works directly with the leadership team, or
  • integrates selected experts to deliver specific outcomes

We work best with

  • Founders scaling beyond early-stage complexity
  • Businesses with operational complexity across teams and regions
  • Leadership teams struggling with alignment, execution, or performance
  • Companies preparing for growth, transition, or structural change

And not for:

  • Early ideation stage
  • Pure strategy with no execution intent

Most teams don't struggle with ideas.
They struggle with execution at scale.

What we help you solve

  • Profitability is unclear or under pressure
  • Leadership is stretched and decision-making becomes fragmented
  • Operations don’t scale efficiently
  • Strategy exists, but execution is inconsistent
  • Teams lack clarity, ownership, and accountability

Our approach

1. Diagnose

  • Financials
  • Structure
  • Bottlenecks

2. Structure

  • Define priorities
  • Design the operating model
  • Align leadership

3. Execute

  • Implement systems
  • Drive cadence
  • Support leadership

4. Embed

  • Ensure sustainability
  • Build internal capability
  • Create accountability systems

Core areas

Profitability, pricing and financial performance optimisation

Operational
scale &
execution

Culture &
performance
systems

Organisational
design and
leadership

Engagement options

Strategic Intensive

What is it
  • 90-minute deep dive
  • Focus on 1–2 critical issues
Includes
  • Pre-call review
  • Live session
  • Written summary + recommendations

90-Day Scaling Sprint

What is it

A structured engagement to fix and
scale key area of the business

Focus areas
  • Focus on 1–2 critical issues
  • operations
  • org design
Includes
  • Weekly session (60-90 min)
  • Ongoing async support
  • Execution frameworks
  • Leadership alignment

Designed to create measurable improvements within a defined timeframe

Ongoing Advisory

What is it

We act as a strategic partner to the founder

Includes
  • 2-4 sessions/month
  • On-demand access
  • Strategic input across the business.

We work with a small number of founders and leadership teams at a time.

If you're navigating scale, complexity, or transition, and want to materially improve performance across your business: